Ex-military professional turned expert in Coca-Cola marketing, Becker, sets out on a crucial task to increase sales in Australia. However, he soon realizes that there is a shortage of Coca-Cola in the Outback, as locals prefer to drink their own homemade brew instead. With director Dusan Makavejev and writers Frank Moorhouse and Denny Lawrence, this film stars Eric Roberts, Greta Scacchi, and Bill Kerr.